After Google rolled out its Panda update, Hummingbird, and most recently the RankBrain AI learning machine, it became obvious to content creators and SEOs that Google is driving towards user-centered content.
Sure, keywords are still very important, but they’re not the ultimate focus. Even though users may be searching with different keyword phrases, you should understand their primary goal – “to get relevant search results.”
In the same vein, the reason why prospects read blogs and online publications isn’t because they love reading per se, it’s because they have a need; a challenge that requires an immediate solution…
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