The Ultimate Guide To Creating User-centered Content

The Ultimate Guide To Creating User-centered Content

After Google rolled out its Panda update, Hummingbird, and most recently the RankBrain AI learning machine, it became obvious to content creators and SEOs that Google is driving towards user-centered content.

Sure, keywords are still very important, but they’re not the ultimate focus. Even though users may be searching with different keyword phrases, you should understand their primary goal – “to get relevant search results.”

In the same vein, the reason why prospects read blogs and online publications isn’t because they love reading per se, it’s because they have a need; a challenge that requires an immediate solution…

The post The Ultimate Guide To Creating User-centered Content appeared first on Vandelay Design.

from Vandelay Design http://www.vandelaydesign.com/ultimate-guide-creating-user-centered-content/

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