Most marketing services try to sell you traffic. They will tell you that if you let them do certain things, you will receive a truckload of traffic. But, what they may not tell you is that just getting traffic is only the first part of the job. Those people visiting the site must convert. Well, realistically not everyone is going to convert, but at least some of them must turn into your loyal customers. While SEO, advertising, social media and a range of other activities can get you traffic, eventually your site must be good enough to capture their attention.
It’s clear to most that conversion rate optimization is extremely important and invaluable. In this post, I’ll discuss ways that web design can affect your conversion rate and the importance of keeping up with these changes…
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from Vandelay Design http://www.vandelaydesign.com/conversion-rate-optimization/