Starting a new project with a client can be a daunting task. You want to deliver quality work and create something they love, but you don’t want to be micromanaged. This is where the value of a creative brief comes into play.
Creative briefs are often used inside agencies to pass ideas onto designers and copywriters. But freelancers also use creative briefs for themselves, and similarly to gather information from the client. These briefs are like project guides to help designers create something that best connects with the target audience.
Let’s delve into the subject of drafting a creative brief and learn how it should work in action…
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from Vandelay Design http://www.vandelaydesign.com/using-a-creative-brief/