Freelancers are always looking for new ways to attract clients and to land new projects. There are any number of ways to find new work, but the ideal situation involves not dedicating a lot of time or money in the search for projects. If you’ve been freelancing for a little while you should have a number of clients that you have done some work for in the past, and they can be a great source of new projects. Maybe they need a full website re-design, or maybe they need some related services that you could also provide.
An effective approach to client follow up will help you to stay in touch with those past clients, to keep them aware of the range of services that you offer, and to secure their business when their need arises for some type of work. And best of all, with an organized approach it doesn’t have to be time consuming or costly.
If you haven’t been making the most of follow up opportunities with past clients here are a few tips that will help you.
1. Keep Track of Contact with Past Clients
In order to be effective with your client follow up you will need a method to keep track of clients’ contact info and to record the dates and details of follow up. You could use a customer relationship management app like Highrise or Zoho CRM, which will help to organize your contacts and all relevant data. For freelancers or independent designers simply keeping an organized spreadsheet could do the trick.
Whatever works for you is the approach that you should take. The important thing is that you have all of your clients’ contact info organized and that you can easily see the details of your recent contact with them. This will help you to know when to reach out to them without going overboard and emailing them too much because of poor organization and record keeping.
from Vandelay Design http://www.vandelaydesign.com/follow-up-tips/