Those of use that read and visit tons of blogs everyday have grown to expect certain designs and styles. In many cases blog design tends to be less attractive and less innovative than website design in general. Part of this obviously is because of the emphasis on content rather than appearance. There are certainly plenty of blogs that stand out as being beautifully designed, but these are the exception to the rule. Just how much of an impact does a blog’s design have on its ultimate level of success?
from Vandelay Design http://www.vandelaydesign.com/impact-of-design/