Whether sculpting a new identity or working with an existing one, brand guidelines can be exceedingly important to the whole creative process. A branding guide (also known as a style guide or brand book) offers a set of rules about a company’s brand to anyone who may need them. To whom might these rules be directed?
Basically anyone who may need a company’s branding added into their own work. Authors, editors, copywriters, marketers, web designers and/or graphics designers are just a few examples. The purpose of a branding guide is to offer a step-by-step process for duplicating the company’s identity.
Although it may seem like a rudimentary process, brand guidelines need to be super clear and relatively specific. Each company will make up their own rules based on how their identity should be used out in the wild. Since this type of project can easily lapse into a state of disarray I’ve put together this handy guide for designers. You’ll find a metric ton of great examples along with practical tips which can be applied into your own branding guide…
from Vandelay Design http://www.vandelaydesign.com/brand-guidelines/