Ultimate Guide to Designing Brand Guidelines

guide to branding

Whether sculpting a new identity or working with an existing one, brand guidelines can be exceedingly important to the whole creative process. A branding guide (also known as a style guide or brand book) offers a set of rules about a company’s brand to anyone who may need them. To whom might these rules be directed?

Basically anyone who may need a company’s branding added into their own work. Authors, editors, copywriters, marketers, web designers and/or graphics designers are just a few examples. The purpose of a branding guide is to offer a step-by-step process for duplicating the company’s identity.

Although it may seem like a rudimentary process, brand guidelines need to be super clear and relatively specific. Each company will make up their own rules based on how their identity should be used out in the wild. Since this type of project can easily lapse into a state of disarray I’ve put together this handy guide for designers. You’ll find a metric ton of great examples along with practical tips which can be applied into your own branding guide…

The post Ultimate Guide to Designing Brand Guidelines appeared first on Vandelay Design.

from Vandelay Design http://www.vandelaydesign.com/brand-guidelines/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s