The phrase “growth hacking” equates to a creative mindset towards online marketing. It’s a way to drive large leads on a low budget and was covered extensively by Ryan Holiday, the writer of Growth Hacker Marketing. But even though growth hacking seems complex, it’s actually built on the same principles as traditional marketing.
As the old adage goes, “there’s nothing new under the sun”. This is very true of growth hacking which is just the online equivalent of guerrilla marketing. If you can think of an interesting and unique way to reach your audience and drive conversions, then you’re practicing growth hacking.
But how do you even get started? What’s the real purpose of growth hacking?
from Vandelay Design http://www.vandelaydesign.com/ultimate-guide-growth-hacking/