The use of the hover effect is rapidly becoming commonplace in today’s eCommerce websites. This special effect is much more than a simple attention-getter. Hover effects, no matter how subtle their use, can serve as valuable navigation aids to the user, while reducing the click path.
Maybe the most important function of a hover action is to provide users with extra information, without clicking away. This translates in a richer experience, and if used smartly, could result in better results, conversion wise…
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from Vandelay Design http://www.vandelaydesign.com/4-smart-hover-effects/