There’s a bit of murkiness surrounding the concept of “user experience”. In one way it relates to digital interface design. But in another way it relates to the somewhat intangible behavior & experience that a user gets while interacting with the screen.
All of this comes together in something called a UX strategy where the business objectives meet the interface to target very specific goals.
In this post I’d like to cover the basics of UX strategy and how it applies to UI/UX design work. These tips can apply to mobile or web interfaces, and they can be extrapolated to pretty much any project or company that has very specific goals for the end user whether commercial or otherwise…
The post Understanding UX Strategy And How It Merges With Interface Design appeared first on Vandelay Design.
from Vandelay Design http://www.vandelaydesign.com/understanding-ux-strategy/