The world of email marketing is incredibly detailed, but it’s not hard to jump in. The initial setup can be intimidating, but once you learn how it works, email marketing can be the most powerful tool in your marketing toolbox.
In the past, we’ve covered email marketing basics but never went into detailed strategies. One of the most prominent strategies is called a drip campaign, in which certain emails are sent to certain people based on a timeframe or user action.
I want to cover the basics of drip campaigns and why they’re valuable. These have multiple uses, and there is no single situation where they work best. But overall, what you’re looking for are results, and with a great campaign, you will definitely see results…
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from Vandelay Design http://www.vandelaydesign.com/email-drip-campaigns-for-beginners/