Colorful mascots can breathe life into a simple corporate identity. These mascots can be animals, people, or personified objects.
The goal is to build trust and brand recognition with a mascot that can be attached to everything from commercials to business cards.
In the past we’ve shared examples of logos with mascots but we never went into detail about design strategies. In this post I’d like to cover some tips on how you can use mascots to create memorable visuals and breathe life into a design…
from Vandelay Design http://www.vandelaydesign.com/mascot-brand-identity-tips/