Every great company should have a strong web presence, and these days that means more than just having a website online.
The most prominent addition you can make is a blog. This is the default way to bring more traffic to your site and raise conversions. But just running a blog isn’t enough.
You also need to write awesome content that genuinely helps your readers delve deeper into the site. In this post I’ll clarify the basics of writing great content and managing a company blog. There are so many different strategies with new techniques invented every day, but getting started is always the first step…
from Vandelay Design http://www.vandelaydesign.com/how-company-blog-helps-marketing/