Kerning in Typography, everything you need to know

In order for messages to be clearly transmitted, many factors play an important role. Depending on the type of communication, factors such as stuttering, poor grammar, bad alignment of letters, incorrect use of punctuation marks, mumbling, and others set apart unclear and clear messages. In oral speech, diction, proper intonation, a calm tempo of spoken… Continue reading Kerning in Typography, everything you need to know

Finding the right multipurpose WP Theme just got easier: here are the top 12 examples

“Multipurpose”, “all-in-one”, and “universal” tools and products.  You heard of them before. They have a reputation for doing some things well, and other things not very well at all. We bet you also proverbial “Jack of all trades, master of none” saying applies. it no longer does so in the world of multipurpose WordPress themes.… Continue reading Finding the right multipurpose WP Theme just got easier: here are the top 12 examples

Brand, branding and brand identity: what does it all mean?

Brand, Branding, Brand Identity, Brand Strategy, Brand, Brand, Logo, Visual Identity, Coordinated Image. It is time to shed light on all these terms, which are often confused or used as synonyms (some are), and to explain their meaning. In this guide, I really want to offer a sort of  “vocabulary” of the main terms used… Continue reading Brand, branding and brand identity: what does it all mean?

When to use Photoshop, Illustrator, InDesign? And what are they for?

Pretty often people post questions online asking “What is your favorite program: Photoshop, Illustrator, or InDesign?” The truth is that, for a graphic designer, all three of them are equally essential and necessary to know and work with. In fact, each of these 3 tools plays a specific role. Each one is built with well-defined… Continue reading When to use Photoshop, Illustrator, InDesign? And what are they for?